“Experiential tourists seek out new opportunities to enjoy soft adventure activities like camping, biking, hiking, wildlife watching, horseback riding and canoeing in pristine natural areas. In fact, 76 percent of all U.S. travelers want to go someplace they have never been before, and of these, 48 percent prefer remote, untouched destinations. 57 percent of these travelers are attracted by an area’s culture and 44 percent want to learn new skills or engage in a new activity. People come to an area to buy ‘good stories,’ so we have to sell them experiences that become fond memories – the makings of those stories.” – Ted Eubanks, Fermata, Inc.